Quality Pastries joins the Mademoiselle Desserts group


5th October 2016

Quality Pastries joins the Mademoiselle Desserts group

We are very happy to announce that, from the 1st of October 2016, Quality Pastries will become part of the well-known French and UK patisseries and cakes producer Mademoiselle Desserts. Both companies are focused on customer satisfaction, product quality and innovation, and are active in the international Retail and Foodservice markets for premium frozen pastry and cakes.

Hans van Eerd, Managing Director of Quality Pastries:

‘Growth is essential for Quality Pastries’ business activities to achieve our ambitious goals including further international expansion. After a very thorough consultation process we have decided to work with a group that is able to help us realise these ambitions at the right tempo. Mademoiselle Desserts is just the right group: an international, financially strong organisation with a fantastic and complementary range. We will continue to operate from Weert. The principal benefit of such a change is the acceleration of growth through the use of Mademoiselle Desserts’ resources and reliance on each other’s network. This is therefore a step forward of which we are very proud.’

Didier Boudy, CEO of Mademoiselle Desserts:

‘Quality Pastries is a perfect addition to our group. Its products range and customers base but moreover its commitment to quality at all levels, are an excellent fit within our own strategy. Indeed, the addition of the strong know-how and expertise on Mille-feuilles, as well as the international customers’ base were clearly the main reasons for our decision to add Quality Pastries to the Mademoiselle Desserts family. Quality Pastries will continue to operate from Weert as an autonomous company, using all the resources and synergies of the group. As from this date, Hans van Eerd former Managing Director will hand over his role during a transition period until the end of 2016. Jan Martin Ridder – the Commercial Director of Quality Pastries for the last six years – is the new Managing Director of Quality Pastries as of the 1st of October.’

For further information, please do not hesitate to contact us.

Kind regards,


Jan Martin Ridder                                                               

Managing Director Quality Pastries                                 

Tel : + 31 495 547073                                                                



Barbara Bosquette

Group ESG and communication Coordinator

Tel : + 33 6 85 26 37 99